Questions to ask yourself |
Scholarly |
Professional / Trade |
Popular/Human Interest/Journalistic |
Who wrote the piece (credentials/background)? |
Written by experts in the field, faculty, researchers or scholars |
Written by someone with expertise in the field or personal experience in the field |
Written by journalists, freelance writers or professional writers |
Who is the audience for the piece? |
Written for others in the field or those interested in researching the field |
Written primarily for others in the same field or for an audience with a specific interest in the field |
Written for the general public |
What is the general tone of the piece? |
Uses scholarly or technical language. Some terminology may be specific to the field. |
Language is typically easy to understand with some terminology specific to the field |
Language is easy to understand and pieces are typically written for the lay person |
Are citations included (bibliography, references, works cited)? |
Citations are included |
Citations may or may not be included. |
Citations are rarely included |
Do articles go through a peer review before publication? |
Often. Information about the publication indicates that articles are accepted by a peer-review process (reviewed by other scholars in the field). |
Peer review may be limited to a professional editor employed by the publication. |
Usually not (articles may go through editorial review but publication typically is not peer reviewed) |
What is the physical appearance of the publication? |
Usually plain with few color illustrations; advertisements limited to books and journal |
Glossy paper with industry specific advertisements |
Glossy with advertisements aimed at the general public |
What is the layout of the article? |
Often includes an abstract, literature review, info about the author(s), notes and citations, and the length tends to be longer than popular articles (usually 10+ pages). May have tables, graphs, formulas, photographs. |
Tend to be shorter than research articles (less than 10 pages); can be scholarly in tone, but typically the thesis is more about experience or review rather than primary research by the author. May include a short citation list. |
Tend to be shorter (less than 5 pages); may include eye-catching pictures and text. Usually do not see notes and citations. |
How does one get a copy of the Journal, magazine, or newspaper? |
Usually purchased from the publisher or university press. Full text may be in a library database. Identified as “Academic” or “scholarly” in the database. |
Usually from a professional society, conference proceedings, or university. May be identified as “Academic” or “Trade Publication” in a database. |
Usually found at newsstands, bookstores, home delivery. Usually identified as “Magazine” or “Newspaper” in a database. |
Examples of Serials |
Journal of Education Research; Journal of Popular Culture |
Advertising Age; Broadcast Engineering |
Discover, Newsweek; Elle; Ebony |